Hi, we are Yova and Serge. After 20 years in interior design and marketing, we decided to join forces and build a studio that does it all.
hyhy.co offers a complete solution that transforms business ideas into fully developed brands with clear strategy, visual identity, digital presence and interior design.

Founders

Yova Yager

Is an award-winning interior designer with over 20 years of experience and more than 230 completed projects worldwide. A graduate of a leading design University, her work has received international recognition, including Restaurant & Bar Design Awards. Yova is also a mentor to professional designers and a regular speaker at design conferences.

Yova Yager

Serge Sokolov

Is a brand strategist and creative entrepreneur with over 20 years of experience in marketing, branding, and real estate development across Europe, the Middle East, and Southeast Asia. As the founder of multiple ventures from marketing agencies to real estate and wellness‑focused projects, he specializes in shaping visionary brands at the intersection of design, storytelling, and spatial experiences.

Serge Sokolov

All the expertise

All the expertise you need is now in one place, so there's no need to coordinate separate services or manage multiple teams. We are ready to grow alongside you. With studios in London, Dubai and Bali, we create with care, clarity and a shared vision of what your business can become.

Recognised by Restaurant & Bar Design Awards , Dezeen, SBID, AHEAD awards, our studio continues to shape spaces for now and for what comes next.

London

+44 7927 654114

Dubai

+971588650402

Bali

+6282144559470